Establishment and Global Expansion of Nature Nest Trading Company:

Responding to strong interest from overseas clients, we established Nature Nest Trading Company, dedicated to promoting our high-quality home textiles globally through international trade shows, online platforms, aiming to bring China's lifestyle artistry to consumers worldwide.

Production Expansion and Factory Move:

In 2022, to meet rising demand, we expanded production and moved our factory. This move aims to increase capacity, improve processes, and uphold our commitment to quality. Our new facility provides space and technology for future growth, ensuring we deliver top-notch home textiles to our customers.

Integrated Growth of Online and Offline Business:

FANCY brand accelerated the fusion of online and offline businesses, enhancing brand visibility and influence in the Chinese market through live streaming, retail and wholesale platforms, and offline stores.

Rise of FANCY Brand in Domestic Market:

Baiyi Factory successfully launched FANCY, a mid-to-high-end home textile brand, quickly winning over domestic consumers with its unique design and superior quality.

Establishment and Focus of Baiyi Factory:

Baiyi Factory was founded in Nantong City, known for textiles, with a focus on natural materials in production, driven by market insights and innovative designs. It laid a solid foundation for future brand development, promising high-quality, cost-effective, and eco-friendly home textiles.